ThruYouThruYou was a group led branding and identity project. The brand is a student run organisation based in Liverpool. The premise of it, is to get students off their phones and exploring the city in new ways. We provide three different prompts to choose from; Nights Out, Landmarks and Greenspaces. Once joining, participants will recieve a tote bag containing a polaroid camera, a map, stickers and a flyer for our exhibition. You use the polaroid camera to take photos at each prompt we have provided on our map. Pariticpants have three months to complete the different prompts and snap a polaroid! At the end of that period, we put on an exhibition showcasing the photos taken on all the digital cameras as a way of sharing memories. Our logo was typography based, ensuring it was transferable and easily used across different mediums. My role within the group was to create the marketing materals, such as the posters and the signs; looking at typography, page layout and colour. We had a lot of fun creating the visuals for this and wanted it to be welcoming and playful.
Promotional Video for ThruYou.
Publications for the ThruYou Exhibition showing the three different prompts.