PromptLeePromptLee was a comissioned project to create a brand logo. The company is a workflow automation, data analystic company working in property management. It is a platform that helps manage repairs and maintenance more smoothly. The brief was modern, trustworthy but with a bit of personality! The visuals needed to work in a multitude of different mediums; working well on the side of a van as well as on small business cards. The logo works well at all scales, encorporating both the P and the L as well as linking to property. The typography is bold and clear, which was an element the company made clear was important in the briefing. Both the icon and text work together and seperatly.