Field ChoirField Choir was a branding project, creating and designing a visual identity from given prompts. My prompts were: a choir, with no specific location, aimed at 40 year olds, all about inclusitivity and fun. The concept of the brand I created, was a festival weekend event happening once a year. Being an inviting space of singing, meeting new people and having a laugh! The festival would take place in large green spaces in Liverpool, Birmingham and London. The weekend was about putting yourself out there, bringing joy and being a weekend people are excited for! The visual identity was bold, bright and colourful. I wanted to create a space where everyone felt welcome to join in regardless of experience. The slogan was Step Out, Sing Up and this was used across different marketing materals.